Subject:
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Re: the perfect way to sell lego trains
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Newsgroups:
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lugnet.trains, lugnet.dear-lego
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Date:
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Sat, 18 Jan 2003 05:59:24 GMT
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Viewed:
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3413 times
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I'm sorry, I disagree.
This might work well for the railroad enthusiast who is already
familiar with such a system, but the average consumer would expect a "take
it out of the box and it works" mentality. This is why we see so many
complete working train sets around Christmas time.
Some combination of the two might work well, but it might just be
better to have the full-operation sets available publicly to draw in the
average family consumer, then include catalogs for the the items you mention
for those who wish to be more serious about the railroading aspects.
Besides, it's Lego...you can make anything you want. If the special
railroading parts are available via catalog, I see no difference from
ordering from a Walthers catalog, and building what you want. In this case,
Lego would be another supplier competing with Walthers, Athearn, and all the
others, an already very competitive and developed market.
But for the average consumer, this won't mean much.
My apologies if you were discussing marketing to the railroad
enthusiast crowd, for which your plan would be more acceptable, though I
still think a tough sell.
Good luck! I hope you have lots of fun!
Peace and Long Life,
Tony Alexander
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Message has 1 Reply:
 | | Re: the perfect way to sell lego trains
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| (...) <snip> It has been my experience that the 'complete working sets around Christmas time' are just exactly that. And when New Years Day rolls around, the train ends up in the trash because of it being so cheaply built. (a little golden (...) (21 years ago, 18-Jan-03, to lugnet.trains, lugnet.dear-lego)
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Message is in Reply To:
| | the perfect way to sell lego trains
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| Here is the right way to sell lego trains, these are the sets to have: 1.several train sets, all unpowered, as a starting point (all train sets + all add-on locomotives would show ways to add motors and in some cases lights as well). Have perhaps (...) (21 years ago, 22-Dec-02, to lugnet.trains, lugnet.dear-lego)
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