Subject:
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Re: Horrible quote from the Scala web catalog
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Newsgroups:
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lugnet.dear-lego, lugnet.scala
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Date:
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Tue, 14 Dec 1999 03:00:33 GMT
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Viewed:
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4694 times
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In lugnet.dear-lego, Matthew Miller writes:
> The basic existence of a special dumbed-down and pinked-up segment of the
> LEGO universe designated for girls (and the corresponding boys-only
> restriction for Technic and even System) is bad enough, but check out this
> quote from the Scala web site:
>
> <URL:http://www.lego.com/catalog/eur/product.asp?number=3135>
>
>
> "I bought the faciest [sic] summer wear in Marita's fashion shop. I am
> sure Christian will like it"
>
> Lego for boys is ("juniorization" not withstanding) about creative building
> and play. It's about imaginative scenarios and encouraging kids to stretch
> their minds.
>
> Lego for girls is about learning that the important thing is to please the
> man in your life.
Well I was off line for a while and am just catching up. Some of you I am sure
have seen my postings relating to LEGO and girls in the "Introducing LEGO
Direct" Thread. I actually seem to have started a lot of conversation on this
topic with my post there.
http://www.lugnet.com/general/?n=11727
I know Matthew has been posting there as well and I thank him for finding this.
This trully is disgusting. As someone already said I am sure this has
something to do with the culture in the country where LEGO is based but I have
a hard time believing that these types of steriotypes could be pertetuated by a
company that I thought was progressive.
I for one would as that this description be removed as soon as possible. I
don't think that the typo needs to be fixed I think the entire description
needs to be removed.
Pertetuating these types of steriotypes only serves to demean girls and women
into thinking that the pleasing and serving of men should be there goal in
life. LEGO needs to learn that girls are just as creative and smart as any boy
and they need to be given credit as equals.
LEGO please make this right.
Eric Kingsley
The New England LEGO Users Group
http://www.nelug.org/
>
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