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 Dear LEGO / 741
740  |  742
Subject: 
Re: Horrible quote from the Scala web catalog
Newsgroups: 
lugnet.dear-lego, lugnet.scala, lugnet.general
Date: 
Sun, 12 Dec 1999 20:03:46 GMT
Viewed: 
5682 times
  
I agree, Tamy. I've discussed this general topic with a few Danish women and
they hardly saw anything wrong with such statements as the one quoted.

There is an interesting book, which I'm sorry to say I've only read a fraction
of, titled: Americans in Denmark. It examines the cultural differences from the
point of view of American creatives who decided to call Denmark their home. It
particularly focuses on how the culture affected their creativity -- but the
American women did mention their female roles in Danish society as being a
"minus" when questioned.

-Suz

The book at Amazon:
http://www.amazon.com/exec/obidos/ASIN/080931536X/baseplate/


In lugnet.dear-lego, Tamyra Teed writes:
That is bad, though since I'm taking Sociology this semester, I have to
look at how the culture of where this company exists is much different
than ours in the US.  You notice how those products do sell better in
europe than the US, and you can be pretty sure it's because of the
marketing. Even though it's not a good strategy for the US. it must be
for the EU countries. Which is something Lego Marketing should probably
dig a little deeper into. Even though this world is so globally
interdependant, it's light years away being in the same cultures.



Tamy
"Stands back and watches this thread die"


Matthew Miller wrote:

The basic existence of a special dumbed-down and pinked-up segment of the
LEGO universe designated for girls (and the corresponding boys-only
restriction for Technic and even System) is bad enough, but check out this
quote from the Scala web site:

<URL:http://www.lego.com/catalog/eur/product.asp?number=3135>


"I bought the faciest [sic] summer wear in Marita's fashion shop. I am
  sure Christian will like it"

Lego for boys is ("juniorization" not withstanding) about creative building
and play. It's about imaginative scenarios and encouraging kids to stretch
their minds.

Lego for girls is about learning that the important thing is to please the
man in your life.

--
Matthew Miller                      --->                  mattdm@mattdm.org
Quotes 'R' Us                       --->             http://quotes-r-us.org/

--
Keep on Bricken'
-Tamy

Follow the bouncing boxes!
http://home.att.net/~mookie1/jambalaya.html

http://home.att.net/~mookie1/
http://mookie.iwarp.com/   (mirror site)
Lego isn't a toy, it's a way of life!



Message has 2 Replies:
  Re: Horrible quote from the Scala web catalog
 
(...) It brings up a thorny question of cultural relativism. Do we just shrug and say hey, difference of culture, or is it okay to say, no, that's not right, no matter what culture you're in there are some basic principles of human equality which (...) (24 years ago, 13-Dec-99, to lugnet.dear-lego, lugnet.scala, lugnet.general)
  Re: Horrible quote from the Scala web catalog
 
Suzanne D. Rich wrote in message ... (...) and (...) I hardly see anything wrong with it myself :-P -- Have fun! John The Legos you've been dreaming of... (URL) weird Lego site: (URL)There is an interesting book, which I'm sorry to say I've only (...) (24 years ago, 19-Dec-99, to lugnet.dear-lego, lugnet.scala, lugnet.general)

Message is in Reply To:
  Re: Horrible quote from the Scala web catalog
 
That is bad, though since I'm taking Sociology this semester, I have to look at how the culture of where this company exists is much different than ours in the US. You notice how those products do sell better in europe than the US, and you can be (...) (24 years ago, 11-Dec-99, to lugnet.dear-lego, lugnet.scala, lugnet.general)

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