4.3

Is it okay to give personal
opinions about a set?


It's fine as long as you don't prance around decorating everything with sugar and rose petals. People can smell b.s. a mile away -- talk about what you admire about the set, don't just say it's "cool" or "widely acknowledged as one of the best (your favorite theme here) sets ever." People know what they've heard about it, and they'll be turned off if you try to snow them.

State in friendly but non-sugary terms what attracted you to the set when you first bought it, or your first impressions, or why it's still one of your favorites even though you're selling it. Don't tell people what -they- would love about it, because you don't know. And try not to use testimonials, unless you can point people to a web or ftp site containing an archived set review.

Stick to objective descriptions if you have a fondness for flavoring words. Save the flavoring words for sugaring up your opening announcement or your splash page.


8 Jan 96 [TSL]