What are some rules for Adult Fans Of Lego (AFOL) Websites?
From Jeremy Sproat: !
NOTE: The author of this answer is not a lawyer, nor does he represent the
LEGO® Group. For legal issues or questions concerning the LEGO®
group, always check with them first. Their Web site is at www.lego.com.
The LEGO® Group has a strong policy concerning how you, the LEGO
enthusiast, publishes LEGO-related information on the Internet and other
place. Happily, the LEGO Group’s policy is very easy to work with.
The LEGO Group has published a document called Fair Play, at http://www.lego.com/info/fair.asp.
In this document, the objective of the LEGO Group is to:
...prevent a use which, when viewed in overall context, is likely to lead
to a blurring or loss of distinctiveness of [the LEGO Group's] trademarks
or cause consumers to believe mistakenly that there is an affiliation with
or sponsorship by the LEGO Group.
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Included among the things which the LEGO Group requests fans who
publish LEGO-related information, to keep in mind:
- Do not use the LEGO Logo in an unofficial Web Site.
- Use LEGO trademarks (except for the Logo) in a strictly non-commercial manner, without over-emphasizing such trademarks.
- Use language, page layout, and other authoring techniques to indicate that the Web site is unofficial and not sponsored not authorized by the LEGO Group.
- Use the term “LEGO” as an adjective, not a noun -- e.g. say “I play with LEGO bricks” instead of “I play with LEGOs” -- and not isolated or set apart from the surrounding text.
- Do not use the LEGO trademark in an Internet domain name.
- Put up a disclaimer while avoiding improper use of the LEGO trademark; the LEGO Group suggests “LEGO® is a trademark of the LEGO Group of companies which does not sponsor, authorize or endorse this site”.
- Do not scan or distribute building instructions or any other publication from the LEGO Group unless done so in a limited, unaltered form for non-commercial purposes.
- Keep copyright notices intact in scanned material.
- Do not distort or overemphasize LEGO trademarks in scanned photographs.
- Do not otherwise dilute or diminish the LEGO trademark.
- Most of all -- play well!
And as always, ask the LEGO Group when in doubt. It’s probably a good
idea to check back at the Fair Play document from time to time. Other
places to check include the LEGO Group’s Legal Notice, at http://www.lego.com/info/legal.asp.
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