| FibblesnorkTM LEGO® Survey Results | Part I |
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General |
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| 1. |
Of all the toys you buy, own, or play with, what percentage are LEGO toys? (1692 responses) |
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30%
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Virtually all (80-100%) | |
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28%
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Most (60-80%) | |
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24%
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About half (40-60%) | |
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13%
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Some (20-40%) | |
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5%
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Very few (0-20%) | |
| 2. |
Which best describes how do you feel about other brands of plastic building bricks? (1688 responses) |
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40%
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I wish all other brands would disappear off the face of the Earth. | |
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24%
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I have never thought about trying other brands. | |
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13%
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Other brands are sometimes tempting, but I know I just won't get the same quality. | |
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14%
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I have tried other brands and I did not like them. | |
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2%
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I buy certain other brands for the discount price. | |
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2%
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I buy certain other brands for the unique colors. | |
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3%
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I buy other brands and mix them freely with my LEGO. A brick is a brick. | |
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0%
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I buy only off-brands. I don't buy LEGO. | |
| 3. |
How many LEGO sets are in your collection? (1561 responses) |
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7%
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Very few (1-9 sets) | |
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13%
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Some (10-19 sets) | |
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22%
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A lot (20-49 sets) | |
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19%
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An awful lot (50-99 sets) | |
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12%
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Quite an awful lot (100-199 sets) | |
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10%
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More than quite an awful lot (200-499 sets) | |
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4%
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Almost a ton (500-999 sets) | |
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5%
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Tons (1000+ sets) | |
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8%
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(don't know) | |
| 4. |
How many LEGO pieces are in your collection? (1687 responses) |
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5%
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Just getting started (fewer than 1,000 pieces) | |
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9%
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A fair amount (1,000-2,000 pieces) | |
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12%
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Enough for most things (2,000-5,000 pieces) | |
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15%
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A lot (5,000-10,000 pieces) | |
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11%
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An awful lot (10,000-20,000 pieces) | |
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10%
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Quite an awful lot (20,000-50,000 pieces) | |
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6%
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Almost a ton (50,000-100,000 pieces) | |
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14%
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Tons (100,000+ pieces) | |
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18%
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(don't know) | |
| 5. |
Do you prefer sets with good selections of pieces or with good featured models? (1696 responses) |
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30%
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Pieces | |
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38%
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Models | |
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32%
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(no preference) | |
| 6. |
How do you feel about specialized pieces? (1643 responses) |
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1%
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I can't stand anything that's not a rectangular brick! | |
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21%
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Today's sets have too many specialized pieces! | |
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52%
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Specialized pieces enhance my creativity. | |
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16%
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I can't make anything interesting with plain old rectangular bricks! | |
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9%
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(no opinion) | |
| 7. |
What best describes how you store your LEGO? (1612 responses) |
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6%
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Big pile on the floor | |
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45%
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Unorganized pile in buckets, corrugated boxes, shoeboxes, plastic containers, etc. | |
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10%
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In the original boxes | |
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23%
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Neatly in a categorized storage drawer system | |
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16%
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(other) | |
| 8. |
If someone were to give you ten thousand brand new 2x4 bricks, what color would you ask for? (1698 responses) |
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27%
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Black | |
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20%
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Grey | |
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11%
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White | |
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9%
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Red | |
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12%
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Blue | |
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2%
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Yellow | |
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9%
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Green | |
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3%
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Brown | |
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1%
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Pink | |
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5%
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(other) | |
Age |
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| 9. |
How old are you now? (1692 responses) |
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0%
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1-4 | |
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6%
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5-9 | |
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39%
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10-14 | |
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16%
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15-19 | |
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15%
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20-24 | |
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12%
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25-29 | |
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8%
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30-39 | |
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2%
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40-49 | |
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1%
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50+ | |
| 10. |
At what age did you play with LEGO for the very first time? (1687 responses) |
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53%
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1-4 | |
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42%
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5-9 | |
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2%
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10-14 | |
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0%
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15-19 | |
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0%
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20-24 | |
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1%
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25-29 | |
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1%
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30-39 | |
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0%
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40-49 | |
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0%
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50+ | |
| 11. |
At what age did you first think you were too old to play with LEGO? (1578 responses) |
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1%
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1-4 | |
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2%
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5-9 | |
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11%
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10-14 | |
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11%
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15-19 | |
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1%
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20-24 | |
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0%
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25-29 | |
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0%
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30-39 | |
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0%
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40-49 | |
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0%
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50+ | |
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74%
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(never felt too old) | |
| 12. |
At what age did you rediscover LEGO? (1670 responses) |
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1%
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1-4 | |
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5%
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5-9 | |
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11%
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10-14 | |
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9%
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15-19 | |
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11%
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20-24 | |
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6%
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25-29 | |
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3%
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30-39 | |
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0%
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40-49 | |
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0%
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50+ | |
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54%
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(never lost interest) | |
| 13. |
At what age would you say you became obsessed by LEGO? (1695 responses) |
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7%
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1-4 | |
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32%
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5-9 | |
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22%
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10-14 | |
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4%
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15-19 | |
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6%
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20-24 | |
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5%
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25-29 | |
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3%
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30-39 | |
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1%
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40-49 | |
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0%
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50+ | |
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20%
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(not really obsessed) | |
Habits |
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| 14. |
How many hours per week do you spend playing/building with LEGO? (1653 responses) |
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5%
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None | |
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44%
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0-5 hours | |
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24%
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5-10 hours | |
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10%
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10-15 hours | |
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6%
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15-20 hours | |
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3%
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20-30 hours | |
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3%
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30-40 hours | |
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1%
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40-50 hours | |
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4%
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50+ hours! | |
| 15. |
What is the longest stretch of uninterrupted play or building you have ever accomplished? (1603 responses) |
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2%
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Less than 1 hour | |
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8%
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1-2 hours | |
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19%
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2-4 hours | |
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23%
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4-6 hours | |
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18%
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6-9 hours | |
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12%
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9-12 hours | |
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13%
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12-24 hours | |
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7%
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More than 24 hours! | |
| 16. |
On your very best day LEGO shopping, how many stores did you visit? (1692 responses) |
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29%
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1 or 2 | |
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38%
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Between 3 and 5 | |
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10%
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Between 6 and 8 | |
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3%
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Between 9 and 11 | |
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1%
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Between 12 and 15 | |
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2%
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At least 16 | |
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16%
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(never counted) | |
| 17. |
When you open a new set, do you tend to build... (1679 responses) |
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1%
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...only my own things, never the featured model. | |
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2%
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...my own things first, then the featured model. | |
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46%
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...the featured model first, then my own things. | |
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17%
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...the featured model only, then mix the pieces in with my collection right away. | |
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25%
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...the featured model only, then put it on a shelf for a couple weeks or months. | |
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9%
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...the featured model only, then put it on a shelf for permanent display. | |
| 18. |
How do you most often refer to individual LEGO sets in conversation? (1651 responses) |
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45%
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By name | |
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3%
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By number | |
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27%
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By attributes | |
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25%
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(I don't have conversations about LEGO sets) | |
End of Part I