2.4

What's the best time of year
to hold an auction?


There is no best time of year, but there are slow periods -- generally when school is out: early January, June through August. This was more a problem in 1994 before the net experienced its explosive growth.

A bad time to end an auction is December or May, because a third of your bidders will be losing their e-mail accounts.


8 Jan 96 [TSL]